Bolder Boulder ’09 – Twitter, Tech, and Bacon

May 29, 2009 · Filed Under Running News, Running Race Reviews · 3 Comments 

Photo by Brian Scaglia, www.scaglia.org

Photo by Brian Scaglia, www.scaglia.org

Beer, bands, belly dancers, bagpipes, and yes, even bacon (at a presumably “unofficial” aid station) were all featured in the 2009 Bolder Boulder. These are among the things we expect in Boulder on Memorial Day. One element that Bolder Boulder is known for is the “unexpected”, generally in the form of costumes and antics of runners and supporters alike. Another element that changes from year to year is the role technology plays in the race.

Of course there’s the component most obvious to the runners, the RFID shoe tag. The race has stumbled in this area in the past, but this technology for timing runners seems to be getting more reliable. Results were available immediately after the race (and as of this posting, still are) here. Runners are provided with several pieces of data, including overall time, mile splits, and average pace, in addition to place in division and overall. Verizon also jumped in the fray, offering race results via text message. Text bib to Verizon at 66196.

Television coverage of a mass amateur running race is what it is. Although I didn’t watch, channel 7 was to have live cut-ins within its newscasts all morning, with cameras at the start and finish lines. Streaming video via Internet is getting easier, and the race featured live feeds from about 3 points on the course. While it was a reasonable attempt, the live Internet coverage was only fair. The cycling world has really taken some good strides in presenting live coverage via Internet, as demonstrated in this year’s Tour of California, and even the recent collegiate nationals in Fort Collins. Certainly Bolder Boulder will catch on.

Twitter users were actually a group that provided some real time feedback. Using the hashtags #bolderboulder and #bb09, runners ‘tweeted’ (I hate that word) their experiences, from the crowd, to rice and adzuki bean chips provided in the lunch. Several runners made use of Twitpic to publish their photos, including the popular bacon station. Curiously, the race’s Twitter account, @BolderBOULDER09, posted only 1 tweet (I still hate that word) after their announcement, “6 days to go”.

With all the tech in the background, my sincere props to those who just laced up their shoes, went out, took in the Boulder air, and raced their hearts out, regardless of technology. No iPhones, iPods, i-anything – just the real run that is the core of Bolder Boulder… plus the bacon!

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Run A 5K Race Via Twitter?

May 12, 2009 · Filed Under Running News, Uncategorized · Comment 

For those athletes looking for an excuse to jump on the Twitter bandwagon, you may have your answer. The Tweet 5K is just like a regular 5K road race, except that…. well… Okay, it’s nothing like a regular 5K road race. It does have sponsors, including (appropriately) internet-based Seesmic Desktop and Zappos.com, you can get a t-shirt, they offer prizes, and it’s a fund raiser (beneficiary is Athletes For A Cure). Oh, and you’re supposed to run. But it’s the actual running of the race that’s, well, different.

To “compete” in the race, you run a time trial on any measured course or 400 meter track. Record your time and then report in via your Twitter account. You get three tries, and the “race” concludes the evening of May 30th. All times are to be reported on the honor system, and winners must verify their time with a documented “real” race time within 3% of their Tweet 5K time.

While there have been many other report-your-own-time races, and virtual races, the Tweet 5K is presumably the first race promoted and managed totally via Twitter. Indeed, the tag line of the event is “the first race produced entirely in 140 characters” – the size limit of a Twitter message, or tweet (sigh, I hate using that word…).

Regardless of the fact that this event offers no real head to head competition, it will present an interesting case study of how Twitter and other web 2.0 tools can be leveraged for event marketing and fund raising. With a $1000 cash prize offered, it’s significant enough to draw attention. Participants using the #tweet5k hashtags create a self-perpetuating community (see http://twitter.pbworks.com/Hashtags for explanation of hashtags). And they do a great job of keeping momentum with their tweets announcing daily prizes such as a pair of running shoes, a slot in the NYC Marathon, and even cash money!

So if you’ve not used Twitter and are looking for an excuse to try it out, the Tweet 5K (tweet5k.org) will give you a chance to join an active-minded community and try out some of the features of Twitter. An account is easy to set up, and you might find it to be useful. And yes, Racing Colorado is on Twitter and provides updates on events relevant to endurance athletes in Colorado. Feel free to follow us at twitter.com/racingcolorado.

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